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Silver Feature

Gap Analysis

Finding the holes in your AI visibility

What is it?

Gap analysis identifies the specific areas where your AI visibility falls short - whether that's compared to competitors, compared to your potential, or compared to what AI expects to see.

Think of it as a diagnostic report. Instead of just telling you your score is 65, it tells you exactly why you're losing those 35 points and what to do about it.

Types of gaps we identify

Information Gaps

AI doesn't have accurate or complete information about your business. Maybe your hours are wrong, your services aren't listed, or your location data is inconsistent.

Authority Gaps

You're not mentioned on platforms AI trusts. Competitors appear on industry directories, local business sites, or review platforms where you're absent.

Content Gaps

Your website or profiles lack the specific information AI needs to confidently recommend you. Service pages, FAQ content, or structured data might be missing.

Competitive Gaps

Areas where competitors are strong and you're weak. Maybe they have attributes AI mentions that you don't - "24/7 service" or "same-day appointments."

How we find them

Gap analysis compares:

  • What AI says about you vs what's actually true
  • What AI says about you vs what AI says about competitors
  • What queries mention you vs queries where you should appear but don't
  • Your visibility signals vs signals top performers have

Prioritized action items

Not all gaps are equal. Some are quick fixes with big impact. Others require more effort. Our gap analysis prioritizes based on:

1Impact: How much will fixing this improve your visibility?
2Effort: How hard is this to fix?
3Speed: How quickly will changes take effect?

Example

City Spa & Wellness had a score of 58. Gap analysis revealed three issues:

  1. Information gap: AI thought they closed at 6pm (actually 9pm)
  2. Authority gap: Missing from two major spa directories competitors were on
  3. Content gap: Website listed "massage" but not specific types (deep tissue, Swedish, etc.)

Fixing the hours took 10 minutes. Adding to directories took a day. Updating the website took a week. Total score improvement: 58 → 79.

Find out exactly where your AI visibility is falling short.

Run Gap Analysis